FUN FAIR
Lightness is not a question of weight but a state of mind.
To own a Hermès object is to glimpse another imagination, that of Hermès, made of fantasy and gaiety. Lightness allows us to reconnect with our childhood memories, when everything was fun and everything was subject to creativity. The fairs appeared in the 19th century following the creation of the Théâtre de la Foire in Paris where shows were given every year.From the 1950s onwards, the informative character of the fair disappeared. To continue to attract the crowds, the fairgrounds resorted to more and more impressive attractions. The objects of the Maison Hermès have taken possession of these sensational attractions to share and remind us of childhood memories of flying, sliding, spinning, floating…
A parenthesis where life is made lighter!
Windows for Hermès Switzerland. 8 boutiques. Summer 2022. © photo Alicia Dubuis